Never Ever Give Up

the inspiring story of Jessie and her Joyjars

Erik Rees, Jenna Glatzer

Price: S$24.10

“Dad, how can we help them?”
It started with a simple question. It became an international movement called NEGU: Never Ever Give Up. When Jessica Joy Rees was diagnosed with an inoperable brain tumor at age 11, she chose to focus not on herself but on bringing joy and hope to other children suffering from cancer.
Told through the eyes of her father, Erik Rees, Jessie’s story is one of courage, hope, and love in the face of terrible heartbreak.

During the ten months she battled cancer, she and her family worked in the JoyJars®—packages filled with toys, games, and love for other kids with cancer. Jessie first handed them out personally at the hospital where she was being treated, but the effort blossomed quickly. Soon thousands of JoyJars® were distributed across the United States and to over twenty-seven countries.

Jessie lost her battle with cancer in January 2012, but her message lives on in the Jessie Rees Foundation, which has become a beacon of hope for families fighting pediatric cancer.

Join the movement at