Soy Sauce Towkay (Chinese Edition) 酱油头家

The Story of Yeo Thian In, founder of Yeo Hiap Seng Sauce Factory in Singapore

Yeo Thian In

Price: S$19.26


English Edition

This is the inspiring life story of Yeo Thian In, the founder of Yeo Hiap Seng sauce factory in Singapore. It records the transformation of a small sauce factory to a well-loved global food and beverage powerhouse. This book provides an in-depth account of Yeo Hiap Seng’s growth and business decisions such as becoming a public-listed company in1969. The ‘Yeo Hiap Seng’ name is rooted in the Christian faith. In Chinese characters, Hiap “協“consists of a cross of a “十”which stands for a cross and of three “力” (strength). This is to signify that a united family with blessing of Christ will achieve great success. For five decades, the family business lived up to its name as its members worked hard and united to grow the business from a small factory to a powerhouse in the food and beverage industry. When Thian In died in1985, YHS food products could be found in Chinatowns in major cities across the world such as Sydney, London, Paris and New York.